{"id":1739,"date":"2004-01-23T02:02:31","date_gmt":"2004-01-23T02:02:31","guid":{"rendered":"https:\/\/www.dev.cig-pr.com\/reshape\/?post_type=project&p=1739"},"modified":"2020-10-09T17:09:28","modified_gmt":"2020-10-09T17:09:28","slug":"winter-wise","status":"publish","type":"project","link":"https:\/\/www.dev.cig-pr.com\/reshape\/case-studies\/winter-wise","title":{"rendered":"Winter Wise"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Gradient Header” module_class=”gradient-overlay” _builder_version=”4.6.1″ use_background_color_gradient=”on” background_color_gradient_start=”rgba(0,0,0,0)” background_color_gradient_end=”#e35205″ background_color_gradient_start_position=”67%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/www.dev.cig-pr.com\/reshape\/wp-content\/uploads\/2020\/09\/CaseStudy_WinterWise_1.jpg” parallax=”on” parallax_method=”off” custom_padding=”0px||0px||false|false” top_divider_height_tablet=”0px” top_divider_height_phone=”” top_divider_height_last_edited=”on|tablet” bottom_divider_style=”slant” bottom_divider_color=”#ffffff” bottom_divider_height=”25%” bottom_divider_arrangement=”above_content” bottom_divider_height_tablet=”” bottom_divider_height_phone=”18%” bottom_divider_height_last_edited=”on|desktop” background_last_edited=”on|tablet” background_image_tablet=”https:\/\/www.dev.cig-pr.com\/reshape\/wp-content\/uploads\/2020\/09\/CaseStudy_WinterWise_2.jpg” background_enable_image_tablet=”on” parallax_tablet=”off” title_text_tablet=”CaseStudy_WinterWise_2″][et_pb_row use_custom_gutter=”on” _builder_version=”4.3.3″ width=”100%” max_width=”2560px”][et_pb_column type=”4_4″ _builder_version=”4.0.11″][et_pb_slider _builder_version=”4.4.1″ header_level=”h1″ header_font_size=”52px” background_enable_color=”off” background_enable_image=”off” parallax=”on” min_height_tablet=”” min_height_phone=”400px” min_height_last_edited=”on|phone” custom_margin_tablet=”-95px||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” header_font_tablet=”” header_font_phone=”” header_font_last_edited=”on|tablet” custom_css_main_element=”padding-bottom: 10%;||width: 50%;||margin-left: auto;||margin-right: auto;” custom_css_slide_image=”margin-left: -27%;” custom_css_main_element__hover_enabled=”on|desktop” custom_css_main_element_last_edited=”on|desktop” custom_css_main_element_tablet=”width: 90%;||margin: auto;||padding-bottom: 10%;” custom_css_main_element_phone=”width: 95%;||margin: auto;||padding-bottom: 10%;”][et_pb_slide heading=”Winter Wise” image=”https:\/\/www.dev.cig-pr.com\/reshape\/wp-content\/uploads\/2019\/12\/Divider_Header.svg” use_bg_overlay=”off” image_tablet=”” image_phone=”” image_last_edited=”on|tablet” _builder_version=”4.4.1″ header_level=”h1″ header_text_align=”left” header_font_size=”60px” background_color=”rgba(0,0,0,0)” background_enable_color=”on” background_enable_image=”off” parallax=”on” text_orientation=”left” max_width=”100%” custom_padding=”|0px||0px|false|false” header_font_size_tablet=”52px” header_font_size_phone=”44px” header_font_size_last_edited=”on|phone” sticky_transition=”on”][\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”The Callenge” _builder_version=”4.4.0″ custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ custom_padding_last_edited=”on|tablet” _builder_version=”4.4.0″ custom_margin=”0px||0px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”0px||0px||false|false” custom_padding_tablet=”” custom_padding_phone=””][et_pb_column type=”4_4″ _builder_version=”4.0.11″][et_pb_text _builder_version=”4.4.0″ header_text_color=”#3d3935″ header_font_size=”60px” header_2_font_size=”52px” custom_margin=”60px||40px||false|false” custom_margin_tablet=”50px||35px||false|false” custom_margin_phone=”50px||35px||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”||||false|false” custom_padding_tablet=”||||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|phone” header_font_size_tablet=”48px” header_font_size_phone=”40px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”48px” header_2_font_size_phone=”40px” header_2_font_size_last_edited=”on|desktop”]<\/p>\n

The Challenge<\/strong><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|phone” _builder_version=”4.4.0″ custom_margin=”0px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”0px||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”” custom_padding__hover_enabled=”on|desktop”][et_pb_column type=”1_2″ _builder_version=”4.0.11″][et_pb_text _builder_version=”4.4.0″ text_text_color=”#3d3935″ custom_padding=”||0px|||” custom_css_main_element=”font-weight: 400;”]<\/p>\n

After three years, the Colorado Department of Transportation’s (CDOT) winter driving campaign had outgrown its original\u00a0<\/span>Change Your Peak Drive\u00a0<\/span><\/i>branding that focused primarily on the I-70 mountain corridor.\u00a0<\/span><\/p>\n

For the 2017-18 campaign, CDOT decided to expand the campaign\u2019s scope to communicate with all Colorado drivers, not just those traveling I-70. With this evolution in mind, CIG recommended a full creative rebrand. CDOT\u2019s winter driving communication suite needed a fresh look to catch the eye of its expanded audience.<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.dev.cig-pr.com\/reshape\/wp-content\/uploads\/2019\/11\/Divider_CallOut.svg” _builder_version=”4.0.11″][\/et_pb_image][et_pb_text _builder_version=”4.4.0″ text_line_height=”1.3em” header_line_height=”0.75em” header_4_font_size_tablet=”” header_4_font_size_phone=”30px” header_4_font_size_last_edited=”on|tablet”]<\/p>\n

CDOT\u2019s winter driving communication suite needed a fresh look to catch the eye of its expanded audience.<\/span><\/h4>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.0.11″][et_pb_image src=”https:\/\/www.dev.cig-pr.com\/reshape\/wp-content\/uploads\/2020\/09\/CaseStudy_WinterWise_3.jpg” title_text=”CaseStudy_WinterWise_3″ _builder_version=”4.6.1″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Our Solution” _builder_version=”4.4.0″ background_color=”#eeeeee” custom_padding=”0px||||false|false” top_divider_style=”slant” top_divider_color=”#ffffff” top_divider_height=”160px” top_divider_flip=”horizontal” top_divider_height_tablet=”100px” top_divider_height_phone=”50px” top_divider_height_last_edited=”on|phone”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.4.0″ custom_margin=”0px|auto|0px|auto|false|false” custom_margin_tablet=”0px|auto|0px|auto|false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”160px||0px||false|false” custom_padding_tablet=”100px||||false|false” custom_padding_phone=”50px||0px||false|false”][et_pb_column type=”4_4″ _builder_version=”4.0.11″][et_pb_text _builder_version=”4.4.0″ header_text_color=”#3d3935″ header_font_size=”60px” header_2_font_size=”52px” custom_margin=”60px||40px||false|false” custom_margin_tablet=”50px||35px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”||||false|false” custom_padding_tablet=”||||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|phone” header_font_size_tablet=”48px” header_font_size_phone=”40px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”48px” header_2_font_size_phone=”40px” header_2_font_size_last_edited=”on|desktop”]<\/p>\n

Our Solution<\/strong><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ custom_padding_last_edited=”on|phone” _builder_version=”4.4.0″ custom_padding=”0px||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=””][et_pb_column type=”3_5″ _builder_version=”4.0.11″][et_pb_text _builder_version=”4.4.0″ text_text_color=”#3d3935″ custom_margin=”||||false|false” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|phone” custom_css_main_element=”font-weight: 400;”]<\/p>\n

Brand cohesion was a priority. We wanted audiences to recognize a more unified look to communicate CDOT\u2019s campaign messages for the upcoming winter season, regardless of where they live and drive.<\/span><\/p>\n

To improve the consistency of the brand and assist in organizing the diverse and vast amount of winter driving information and resources available, CIG created a brand identity that encompassed a primary logo and four categories representing campaign sub-topics: Tire\/Vehicle Safety, Winter Operations, Winter Travel Resources and I-70 Mountain Travel<\/span>.<\/b>\u00a0We selected\u00a0<\/span>Winter Wise\u00a0<\/i>as the name to capture the essence of the campaign \u2014 staying informed and knowing the available resources to stay safe in Colorado winter driving conditions.<\/span><\/p>\n

Using the new brand, CIG developed new communication materials including a revised web page, flyers, posters, infographics, social media videos and banners.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.0.11″][et_pb_image src=”https:\/\/www.dev.cig-pr.com\/reshape\/wp-content\/uploads\/2020\/09\/WinterWise_Logo_.png” title_text=”WinterWise_Logo_” _builder_version=”4.6.1″ _module_preset=”default” width=”85%” module_alignment=”center”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.6.1″ border_width_bottom=”50px” border_color_bottom=”#eeeeee” border_width_bottom_tablet=”25px” border_width_bottom_phone=”” border_width_bottom_last_edited=”on|desktop”][et_pb_fullwidth_slider arrows_custom_color=”#e35205″ dot_nav_custom_color=”#e35205″ _builder_version=”4.6.5″ min_height=”600px” min_height_tablet=”450px” min_height_phone=”338px” min_height_last_edited=”on|tablet” mix_blend_mode=”multiply” hover_enabled=”0″ sticky_enabled=”0″][et_pb_slide arrows_custom_color=”#e35205″ dot_nav_custom_color=”#e35205″ _builder_version=”4.6.5″ background_color=”#ffffff” background_enable_color=”on” background_image=”https:\/\/www.dev.cig-pr.com\/reshape\/wp-content\/uploads\/2020\/09\/WinterOperations_vFinal.gif” background_enable_image=”on” background_size=”contain” background_enable_video_mp4=”off” sticky_transition=”on”][\/et_pb_slide][et_pb_slide arrows_custom_color=”#e35205″ dot_nav_custom_color=”#e35205″ _builder_version=”4.6.5″ background_color=”#ffffff” background_enable_color=”on” background_image=”https:\/\/www.dev.cig-pr.com\/reshape\/wp-content\/uploads\/2020\/09\/CaseStudy_WinterWise_7.jpg” background_enable_image=”on” background_size=”contain” background_enable_video_mp4=”off” link_option_url=”https:\/\/www.youtube.com\/watch?v=QuOQXAGafuo&feature=youtu.be” link_option_url_new_window=”on” hover_enabled=”0″ custom_css_before=” font-family: ETmodules;|| content: %22%9249%22;|| font-size: 150px;|| color: #fff;|| position: absolute;|| top: 50%;|| left: 50%;|| margin-left: -80px;||}||” sticky_transition=”on” sticky_enabled=”0″][\/et_pb_slide][et_pb_slide arrows_custom_color=”#e35205″ dot_nav_custom_color=”#e35205″ _builder_version=”4.6.3″ background_enable_color=”off” background_image=”https:\/\/www.dev.cig-pr.com\/reshape\/wp-content\/uploads\/2020\/09\/CaseStudy_WinterWise_8.jpg” background_enable_image=”on” background_enable_video_mp4=”off” sticky_transition=”on”][\/et_pb_slide][et_pb_slide arrows_custom_color=”#e35205″ dot_nav_custom_color=”#e35205″ _builder_version=”4.6.3″ background_enable_color=”off” background_image=”https:\/\/www.dev.cig-pr.com\/reshape\/wp-content\/uploads\/2020\/09\/CaseStudy_WinterWise_9.jpg” background_enable_image=”on” background_enable_video_mp4=”off” sticky_transition=”on”][\/et_pb_slide][et_pb_slide arrows_custom_color=”#e35205″ dot_nav_custom_color=”#e35205″ _builder_version=”4.6.3″ background_enable_color=”off” background_image=”https:\/\/www.dev.cig-pr.com\/reshape\/wp-content\/uploads\/2020\/09\/CaseStudy_WinterWise_10.jpg” background_enable_image=”on” background_enable_video_mp4=”off” sticky_transition=”on”][\/et_pb_slide][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.0″ custom_padding=”0px||||false|false” top_divider_style=”slant” top_divider_color=”#eeeeee” top_divider_height=”160px” top_divider_height_tablet=”100px” top_divider_height_phone=”50px” top_divider_height_last_edited=”on|phone”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.4.0″ custom_margin=”0px|auto||auto|false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”160px||0px||false|false” custom_padding_tablet=”100px||0px||false|false” custom_padding_phone=”50px||||false|false”][et_pb_column type=”4_4″ _builder_version=”4.4.0″ custom_padding=”0px||0px||false|false”][et_pb_text _builder_version=”4.4.0″ header_text_color=”#3d3935″ header_font_size=”60px” header_2_font_size=”52px” custom_margin=”60px||40px||false|false” custom_margin_tablet=”50px||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”||||false|false” custom_padding_tablet=”||||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|phone” header_font_size_tablet=”48px” header_font_size_phone=”40px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”48px” header_2_font_size_phone=”40px” header_2_font_size_last_edited=”on|desktop”]<\/p>\n

The Results<\/strong><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.4.0″ custom_padding=”0px||||false|false”][et_pb_column type=”1_2″ _builder_version=”4.0.11″][et_pb_text _builder_version=”4.6.1″ text_text_color=”#3d3935″ custom_css_main_element=”font-weight: 400;”]<\/p>\n

Through the campaign, educational materials were distributed to more than 80 statewide locations thoughtfully selected to reach our target audiences. From recreational ski shops and visitor centers along I-70, to rental car service desks and tire retailers, information about winter driving laws and resources was sent anywhere we could reach our audience.\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_number_counter title=”statewide locations” number=”80″ percent_sign=”off” _builder_version=”4.6.1″ title_font=”Mont Heavy Lic||||||||” title_font_size=”30px” number_font=”Mont Heavy Lic|300|||||||” number_font_size=”60px” scroll_scaling_enable=”on”][\/et_pb_number_counter][et_pb_text module_class=”hyperlink-color” _builder_version=”4.6.5″ text_text_color=”#3d3935″]Questions? Please reach out to connect@cig-pr.com<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.0.11″][et_pb_image src=”https:\/\/www.dev.cig-pr.com\/reshape\/wp-content\/uploads\/2020\/09\/CaseStudy_WinterWise_11.jpg” title_text=”CaseStudy_WinterWise_11″ _builder_version=”4.6.1″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.0″ background_color=”#e35205″ max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” module_alignment=”center” custom_padding=”||||false|false”][et_pb_row use_custom_gutter=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.4.0″ width_tablet=”” width_phone=”100%” width_last_edited=”on|desktop” min_height_tablet=”” min_height_phone=”200px” min_height_last_edited=”on|phone” custom_margin=”-80px||||false|false” custom_margin_tablet=”-60px||||false|false” custom_margin_phone=”-60px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”40px||||false|false” custom_padding_tablet=”20px||||false|false” custom_padding_phone=”||||false|false” border_width_right=”0px”][et_pb_column type=”4_4″ _builder_version=”4.4.0″][et_pb_text _builder_version=”4.4.8″ _dynamic_attributes=”link_option_url” text_font=”Mont Heavy Lic||||||||” text_font_size=”36px” text_orientation=”right” background_layout=”dark” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wcm9qZWN0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQ5MyJ9fQ==@” text_font_size_tablet=”30px” text_font_size_phone=”” text_font_size_last_edited=”on|tablet”]Next Case Study[\/et_pb_text][et_pb_text _builder_version=”4.4.3″ text_font=”Work Sans|700||on|||||” text_text_color=”#ffffff” text_font_size=”24px” text_orientation=”right” background_layout=”dark” custom_margin_tablet=”” custom_margin_phone=”25px|10%|||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”0px||0px|||” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” link_option_url=”https:\/\/www.dev.cig-pr.com\/reshape\/impact\/” global_module=”1668″]<\/p>\n

See All<\/a><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Footer” _builder_version=”4.4.1″ background_color=”#3D3935″ module_alignment=”center” custom_margin=”-150px||0px||false|false” custom_padding=”||5px|||” top_divider_style=”slant” top_divider_color=”#e35205″ top_divider_height=”160px” top_divider_height_tablet=”100px” top_divider_height_phone=”” top_divider_height_last_edited=”on|phone” global_module=”1014″ saved_tabs=”all”][et_pb_row _builder_version=”4.6.5″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ custom_padding_last_edited=”on|phone” _builder_version=”4.3.4″ width=”100%” width_tablet=”80%” width_phone=”” width_last_edited=”on|phone” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|phone” custom_padding=”100px|||30px|false|false” custom_padding_tablet=”100px|||0px|false|false” custom_padding_phone=”||||false|false”][et_pb_column type=”3_5″ _builder_version=”4.3.4″ custom_padding=”|||0px|false|false”][et_pb_text _builder_version=”4.6.5″ text_text_color=”#ffffff” text_line_height=”1.3em” width=”100%” custom_margin=”||||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone”]1660 Lincoln St.<\/span>
\n Suite 1800<\/span>
\n Denver, CO 80264<\/span>
\n 303.670.2537<\/a><\/span>
\n connect@cig-pr.com<\/a><\/span>[\/et_pb_text][et_pb_text _builder_version=”4.6.5″ text_text_color=”#ffffff” text_font_size=”14px” text_line_height=”1.3em”]<\/p>\n

\u00a9 Communication Infrastructure Group 2020<\/p>\n

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