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The Westin Denver Downtown was looking for fun ways to engage the community and draw attention to its on-point pool deck as a destination for local events and entertainment. The hotel needed an opportunity to highlight its health and wellness pillars while showcasing the rooftop’s view of\u00a0Denver\u2019s signature skyline.<\/span>\u00a0<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.0.11″][et_pb_image src=”https:\/\/www.dev.cig-pr.com\/reshape\/wp-content\/uploads\/2020\/08\/CaseStudy_WestinPop-Up_2008193.jpg” title_text=”CaseStudy_WestinPop-Up_2008193″ force_fullwidth=”on” _builder_version=”4.5.8″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Our Solution” _builder_version=”4.4.0″ background_color=”#eeeeee” custom_padding=”0px||||false|false” top_divider_style=”slant” top_divider_color=”#ffffff” top_divider_height=”160px” top_divider_flip=”horizontal” top_divider_height_tablet=”100px” top_divider_height_phone=”50px” top_divider_height_last_edited=”on|phone”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.4.0″ 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[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|phone” _builder_version=”4.4.0″ custom_padding=”0px||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=””][et_pb_column type=”1_2″ _builder_version=”4.0.11″][et_pb_text _builder_version=”4.4.0″ text_text_color=”#3d3935″ custom_margin=”||||false|false” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|phone” custom_css_main_element=”font-weight: 400;”]<\/p>\n Our CIG Events team brought together like-minded local businesses for this unique, pop-up fitness class.<\/p>\n Partnering with barre3 Cherry Creek, a popular studio workout that combines ballet, Pilates and yoga, The Westin Denver Downtown hosted a free barre3 fitness class on its rooftop pool deck, followed by a 3-mile run led by RunWESTIN\u2122 and Denver\u2019s bRUNch running club, and finishing with healthy snacks from the Westin\u2019s SuperFoodsRX\u2122 menu back at the pool.<\/p>\n To further elevate the event, CIG brought in Boulder Running Company, New Balance and RXBAR to provide goodies for guests and contribute prizes for a raffle.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.0.11″][et_pb_image src=”https:\/\/www.dev.cig-pr.com\/reshape\/wp-content\/uploads\/2020\/08\/CaseStudy_WestinPop-Up_2008194.jpg” title_text=”CaseStudy_WestinPop-Up_2008194″ force_fullwidth=”on” _builder_version=”4.5.8″ custom_css_main_element_last_edited=”on|tablet”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.5.7″ _module_preset=”default”][et_pb_fullwidth_slider _builder_version=”4.5.7″ _module_preset=”default” min_height=”600px” global_module=”5007″ saved_tabs=”all”][et_pb_slide _builder_version=”4.5.7″ _module_preset=”default” background_enable_color=”off” background_video_mp4=”https:\/\/www.cig-pr.com\/cig-wp\/wp-content\/uploads\/2018\/02\/Barre_WDD_video.mp4″ background_enable_video_mp4=”on” sticky_transition=”on”][\/et_pb_slide][et_pb_slide _builder_version=”4.5.7″ _module_preset=”default” background_color=”rgba(0,0,0,0)” background_enable_color=”on” background_image=”https:\/\/www.dev.cig-pr.com\/reshape\/wp-content\/uploads\/2020\/08\/CaseStudy_WestinPop-Up_2008196.jpg” background_enable_image=”on” background_enable_video_mp4=”off” sticky_transition=”on”][\/et_pb_slide][et_pb_slide _builder_version=”4.5.7″ _module_preset=”default” background_color=”rgba(0,0,0,0)” background_enable_color=”on” background_image=”https:\/\/www.dev.cig-pr.com\/reshape\/wp-content\/uploads\/2020\/08\/CaseStudy_WestinPop-Up_2008197.jpg” background_enable_image=”on” background_enable_video_mp4=”off” sticky_transition=”on”][\/et_pb_slide][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.0″ custom_padding=”0px||||false|false” top_divider_style=”slant” top_divider_color=”#eeeeee” top_divider_height=”160px” top_divider_height_tablet=”100px” top_divider_height_phone=”50px” top_divider_height_last_edited=”on|phone”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.4.0″ custom_margin=”0px|auto||auto|false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”160px||0px||false|false” custom_padding_tablet=”100px||0px||false|false” custom_padding_phone=”50px||||false|false”][et_pb_column type=”4_4″ _builder_version=”4.4.0″ custom_padding=”0px||0px||false|false”][et_pb_text _builder_version=”4.4.0″ header_text_color=”#3d3935″ header_font_size=”60px” header_2_font_size=”52px” custom_margin=”60px||40px||false|false” custom_margin_tablet=”50px||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”||||false|false” custom_padding_tablet=”||||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|phone” header_font_size_tablet=”48px” header_font_size_phone=”40px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”48px” header_2_font_size_phone=”40px” header_2_font_size_last_edited=”on|desktop”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.4.0″ custom_padding=”0px||||false|false”][et_pb_column type=”1_2″ _builder_version=”4.0.11″][et_pb_text _builder_version=”4.6.0″ text_text_color=”#3d3935″ custom_css_main_element=”font-weight: 400;”]<\/p>\n The event reached capacity within days, drawing nearly 75 fitness fanatics from the Mile High City, who not only got to experience barre3\u2019s unique workout, they were introduced to the hotel\u2019s wellness programs available to travelers across the country any time they stay at a Westin property. This first-ever event was a major success and proved to be mutually beneficial for the hotel and its partners to promote healthy living, gain access to new client networks and create a sense of community.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.dev.cig-pr.com\/reshape\/wp-content\/uploads\/2019\/11\/Divider_CallOut.svg” _builder_version=”4.0.11″][\/et_pb_image][et_pb_text _builder_version=”4.5.7″ text_line_height=”1.3em” header_line_height=”0.75em” custom_padding=”||0px|||” header_4_font_size_tablet=”” header_4_font_size_phone=”30px” header_4_font_size_last_edited=”on|tablet”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.0.11″][et_pb_image src=”https:\/\/www.dev.cig-pr.com\/reshape\/wp-content\/uploads\/2020\/08\/CaseStudy_WestinPop-Up_2008198.jpg” title_text=”CaseStudy_WestinPop-Up_2008198″ force_fullwidth=”on” _builder_version=”4.5.8″][\/et_pb_image][et_pb_text _builder_version=”4.6.1″ _module_preset=”default” text_text_color=”#6d6b68″ text_font_size=”14px”]<\/p>\n Photo courtesy of Denver Westin Downtown<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.5.8″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.5.8″ _module_preset=”default”][et_pb_text module_class=”hyperlink-color” _builder_version=”4.6.5″ text_text_color=”#3d3935″]<\/p>\n Questions? Please reach out to connect@cig-pr.com<\/a><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.0″ background_color=”#e35205″ max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” module_alignment=”center” custom_padding=”||||false|false”][et_pb_row use_custom_gutter=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.4.0″ width_tablet=”” width_phone=”100%” width_last_edited=”on|desktop” min_height_tablet=”” min_height_phone=”200px” min_height_last_edited=”on|phone” custom_margin=”-80px||||false|false” custom_margin_tablet=”-60px||||false|false” custom_margin_phone=”-60px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”40px||||false|false” custom_padding_tablet=”20px||||false|false” custom_padding_phone=”||||false|false” border_width_right=”0px”][et_pb_column type=”4_4″ _builder_version=”4.4.0″][et_pb_text _builder_version=”4.4.8″ _dynamic_attributes=”link_option_url” text_font=”Mont Heavy Lic||||||||” text_font_size=”36px” text_orientation=”right” background_layout=”dark” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wcm9qZWN0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3NDIifX0=@” text_font_size_tablet=”30px” text_font_size_phone=”” text_font_size_last_edited=”on|tablet”]Next Case Study[\/et_pb_text][et_pb_text _builder_version=”4.4.3″ text_font=”Work Sans|700||on|||||” text_text_color=”#ffffff” text_font_size=”24px” text_orientation=”right” background_layout=”dark” custom_margin_tablet=”” custom_margin_phone=”25px|10%|||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”0px||0px|||” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” link_option_url=”https:\/\/www.dev.cig-pr.com\/reshape\/impact\/” global_module=”1668″]<\/p>\n See All<\/a><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Footer” _builder_version=”4.4.1″ background_color=”#3D3935″ module_alignment=”center” custom_margin=”-150px||0px||false|false” custom_padding=”||5px|||” top_divider_style=”slant” top_divider_color=”#e35205″ top_divider_height=”160px” top_divider_height_tablet=”100px” top_divider_height_phone=”” top_divider_height_last_edited=”on|phone” global_module=”1014″ saved_tabs=”all”][et_pb_row _builder_version=”4.6.5″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ custom_padding_last_edited=”on|phone” _builder_version=”4.3.4″ width=”100%” width_tablet=”80%” width_phone=”” width_last_edited=”on|phone” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|phone” custom_padding=”100px|||30px|false|false” custom_padding_tablet=”100px|||0px|false|false” custom_padding_phone=”||||false|false”][et_pb_column type=”3_5″ _builder_version=”4.3.4″ custom_padding=”|||0px|false|false”][et_pb_text _builder_version=”4.6.5″ text_text_color=”#ffffff” text_line_height=”1.3em” width=”100%” custom_margin=”||||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone”]1660 Lincoln St.<\/span> \u00a9 Communication Infrastructure Group 2020<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.0.9″][et_pb_social_media_follow use_icon_font_size=”on” icon_font_size=”45px” _builder_version=”4.6.5″ text_orientation=”right” module_alignment=”right” custom_margin=”-10px||||false|false” custom_margin_tablet=”-65px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”8em|20px|||false|false” custom_padding_tablet=”0em|0px|||false|false” custom_padding_phone=”2em||||false|false” custom_padding_last_edited=”on|tablet” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|tablet”][et_pb_social_media_follow_network social_network=”facebook” url=”https:\/\/www.facebook.com\/CIGPR” icon_color=”rgba(61,57,53,0)” _builder_version=”4.6.5″ background_enable_color=”off” background_image=”https:\/\/www.dev.cig-pr.com\/reshape\/wp-content\/uploads\/2019\/12\/facebook.svg” background_enable_image=”on” background_size=”contain” custom_css_social_icon=”height: 40px;||width: 40px;” border_radii=”on|65px|65px|65px|65px” follow_button=”off” url_new_window=”on”]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https:\/\/www.linkedin.com\/company\/communication-infrastructure-group” icon_color=”rgba(61,57,53,0)” _builder_version=”4.6.5″ background_enable_color=”off” background_image=”https:\/\/www.dev.cig-pr.com\/reshape\/wp-content\/uploads\/2019\/12\/LinkedIn.svg” background_enable_image=”on” background_size=”contain” custom_margin=”|20px||20px|false|false” custom_css_social_icon=”height: 40px;||width: 40px;” follow_button=”off” url_new_window=”on”]linkedin[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https:\/\/www.instagram.com\/cig_pr\/” icon_color=”rgba(61,57,53,0)” _builder_version=”4.6.5″ background_enable_color=”off” background_image=”https:\/\/www.dev.cig-pr.com\/reshape\/wp-content\/uploads\/2019\/12\/Instagram.svg” background_enable_image=”on” background_size=”contain” custom_padding=”||||false|false” custom_css_social_icon=”height: 40px;||width: 40px;” follow_button=”off” url_new_window=”on”]instagram[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https:\/\/twitter.com\/CIG_PR” icon_color=”rgba(61,57,53,0)” _builder_version=”4.6.5″ background_enable_color=”off” background_image=”https:\/\/www.dev.cig-pr.com\/reshape\/wp-content\/uploads\/2019\/12\/Twitter.svg” background_enable_image=”on” background_size=”contain” custom_margin=”|||20px|false|false” custom_padding=”||||false|false” custom_css_social_icon=”height: 40px;||width: 40px;” follow_button=”off” url_new_window=”on”]twitter[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”youtube” url=”https:\/\/www.youtube.com\/user\/WeAreCIGPR” icon_color=”rgba(61,57,53,0)” _builder_version=”4.6.5″ background_color=”#a82400″ background_enable_color=”off” background_image=”https:\/\/www.dev.cig-pr.com\/reshape\/wp-content\/uploads\/2020\/10\/Youtube_white.png” background_enable_image=”on” background_size=”contain” custom_margin=”|||20px|false|false” custom_padding=”||||false|false” custom_css_social_icon=”height: 40px;||width: 40px;” follow_button=”off” url_new_window=”on”]youtube[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" [et_pb_section fb_built=”1″ admin_label=”Gradient Header” 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Solution<\/strong><\/h2>\n
The Results<\/strong><\/h2>\n
The event reached capacity within days, drawing nearly 75 fitness fanatics from the Mile High City.<\/span><\/h4>\n
\n Suite 1800<\/span>
\n Denver, CO 80264<\/span>
\n 303.670.2537<\/a><\/span>
\n connect@cig-pr.com<\/a><\/span>[\/et_pb_text][et_pb_text _builder_version=”4.6.5″ text_text_color=”#ffffff” text_font_size=”14px” text_line_height=”1.3em”]<\/p>\n